Caesarstone x Lily Pebbles

Year:
2020
Client:
Caesarstone x Lily Pebbles
Focus:
Influencer marketing, social media, partnerships and collaborations

The collaboration was completely organic. Lily documented the renovation process over the course of several months on YouTube and shared behind-the-scenes content on the process of installing a new worktop; explaining key messages such as what quartz is and why it is an excellent marble alternative; and how to work with a fabricator.

Results

  • 2 vlogs ft. quality Caesarstone content for longer than 2 minutes.
  • A completely organic and natural partnership with a Top UK influencer.
  • 400,000 views of Lily’s vlogs ft. Caesarstone.
  • Over 70,000 likes on Instagram posts ft. Caesarstone.
  • Almost 1k new visits to Caesarstone website to view more information about the specific colour chosen.