Fisher & Paykel
Premium kitchen appliance brand, Fisher & Paykel wanted to target A&D publications with the aim of being specified by architects, housebuilders and designers alike.
DMC has successfully generated coverage in publications with a targeted audience of architects and designers in order to promote Fisher & Paykel’s partnership with architects.
Fisher & Paykel has now been featured in key A&D publications which include Wallpaper*, Blueprint, Studio, and Grand Designs. DMC secured seven double-page spreads across two issues of Enki and two double-page spreads in Designer Kitchen & Bathroom.
DMC arranged for Fisher & Paykel’s head of design to speak at RIBA, the home of architecture, where he addressed 128 architects.
As well as focusing on A&D publications, DMC secured coverage for Fisher & Paykel in national press including The Times, Evening Standard, Telegraph and Daily Mail.