GROHE at SLEEP + Eat

Year:
2020
Client:
GROHE
Focus:
Events, Hospitality, Thought-Leadership, Interviews, Press Briefing

Pre-event press activity, ensuring GROHE’s stand at SLEEP is mentioned in all the previews in hospitality, specification and relevant interiors titles.

Press Breakfast and Briefing arranged at the show. This involved contacting press to save the date and securing attendance.

Arranging one to one press interviews with key spokespeople.

Active and engaging live social content throughout the event for GROHE.

Post event follow ups to ensure subsequent coverage of GROHE at the show.

DMC have personal contacts with all relevant attendees of the SLEEP + EAT show press and media titles. Each year we bring an additional 10-20 press contacts to the show outside of UBM’s PR team.