GROHE x Tough Mudder
DMC masterminded the #ShowerofChampions hashtag to mark GROHE’s integrated summer campaign, a partnership with leading endurance events brand, Tough Mudder. Within two weeks we activated across all social platforms and touchpoints at the event.
Over the course of two weekend events in September and October 2019 DMC achieved more than 350,000 organic impressions of the hashtag with ZERO social advertising budget. We used a range of tactics including engaging competitions and geo-targeted content to leverage the partnership.
More than 300 epic selfies were shared at the GROHE Shower Wall!