#JYSK click & collect lockdown campaign
We launched a concentrated campaign to dramatically increase consumer awareness of Danish store JYSK’s Click and Collect service during the UK’s second lockdown. The fast-paced campaign, which was planned, researched, implemented and completed in record time, was a huge success with over 100 pieces of content generated including 13 Instagram posts and a boost of 150,000 impressions of #JYSKCLICKANDCOLLECT. We worked with a wide range of regional influencer partners to promote the service at a variety of stores such as Liverpool, York and St Helens as well as securing collaborations with top interior and style influencers such as Lisa Dawson, who amplified the success of our campaign across their hundreds of thousands of followers. Additional integration was achieved via a YouTube video with 11,000 views as well as heaps of new content to be used by JYSK themselves.