Celebrating 25 years of clean air with Blueair
We spend 90% of our lives indoors, yet what many do not know is that indoor air can be up to five times more polluted than outdoor air. Scary, right?
Leading air purifier experts, Blueair, have pioneered technology to combat this issue and bring solutions that can improve the air quality for all which has huge benefits for our overall health and wellbeing.
This November they turn 25 years old and we just couldn’t let the moment pass quietly. We teamed up with four fantastic influencers who have championed the brand throughout 2021 including Olympic Diver Jack Laugher MBE, fitness and sustainability champion Zanna Van Dijk plus home interior content creators Hygge for Home and Lisa Dawson
The short and sharp campaign had more than 250,000 impressions and a 6% engagement rate PLUS the holy grail that many brands want and crave – actual conversion. That’s right, on the back of the campaign we were able to offer a fantastic 25% off to followers on the Blueair website and let’s just say we were delighted with the take up.
To round off the activities we’ve been sending gift boxes to key journalists containing 25 facts about air quality to celebrate Blueair’s 25th birthday. The education and fight for better indoor air continues…