DMC PR appointed as PR agency for Back In Action

January 4, 2022

DMC PR appointed as PR agency forBack In Action, Europe’s leading specialist retailer for ergonomic furniture

DMC PR is delighted to announce that it has been appointed as the PR agency for Back In Action. The brand will join DMC's exciting roster of interior design, technology, and lifestyle clients.

Ergonomic furniture experts, Back in Action have been scrupulously studying R&D in this field for more than 32 years, and long before the pandemic saw the nation’s desk-working population confined to their homes. Today, Back in Action has everything the home worker needs, with stylish design-led office wear known as ‘gadgets for wellbeing’. They are the exclusive UK stockist of the Norwegian brand Varier, who are the pioneers of the popular kneeling chair, and stock many other exciting brands.

The Back in Action experts have over 170 years of experience between them. Its collection of ergonomic furniture includes kneeling chairs, office chairs, and electric sit-stand desks. Customers can either call into one of Back in Action’s four showrooms, call up for a phone consultation or log onto the website for its email consultancy service. The Back in Action specialist team will match clients to the best product to treat their condition and suit their working needs as well as offer advice on how to protect themselves from continuing and future problems through a programme of postural training.

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