DMC PR appointed as UK PR agency for big name Danish homeware brand, JYSK
JYSK (pronounced YOOSK) is an international multi-channel chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,700 stores and 23,000 employees in 51 countries. JYSK offers an extensive range of products for the home, from the bedroom to the garden, and at great prices. JYSK’s Scandinavian design ethic and stylish approach to interiors has made the brand known and loved across the world.
DMC PR is thrilled to have won JYSK as an account for the agency and are very excited to be raising awareness of its UK expansion which will see a number of bricks and mortar stores open in the next 12 months.
‘We are very happy to welcome DMC PR to the JYSK family. We were looking for a specific type of agency and with DMC’s unrivalled experience across the homes and interiors sector they were the perfect match for us. We look forward to working with them to widen awareness of our stores and fantastic product offering through a range of PR activations.’ Jenny Johnston, JYSK Sales and Marketing Manager, UK & Ireland
‘JYSK is such a perfect match for our client portfolio and we are delighted to have been chosen as the UK PR agency for the brand. DMC has a demonstrated history of delivering superb results for international Scandi brands such as Blueair and Electrolux as well as in the retail sector. At a time of uncertainty JYSK is committed to its bricks and mortar expansion plans and we cannot wait to raise awareness on a national and local basis.' Susan Tyldesley - Founder & MD, Dean Marketing Communications Limited