Blueair x Leading Fitness Influencers
#Lockdown exercising has swept the nation over the past year. But what many don’t know is that indoor air can be up to five times more polluted than outdoors. So, there’s room for improvement when it comes to living room workouts! Not only do we breathe more air when exercising but studies show we also contribute to air pollution in the home.
We handpicked top tier talent to partner with for the campaign and got them working out with Blueair. Olympic diver, Jack Laugher, Sunday Times Sports Women of the Year, Alice Living and leading fitness influencer Zanna Van Dijk shared the benefits of using an air purifier with their combined following of over 1.2M followers. The #BreatheBlueair campaign delivered brilliant awareness for Blueair, significant website conversion and opened the conversation around cleaner indoor air in a visual and engaging way.